Site Checkups

What is Site Checkups?

Site Checkups is an AI assisted website conversion review service that reads a homepage the way a first time visitor would and explains, in plain business language, why that page is not turning traffic into customers. The tool addresses a gap that analytics dashboards rarely close: a site can pull in visitors and still lose them at the headline, the offer, or the call to action. It is built for founders, small business owners who assembled their own sites, marketers seeking a second opinion before a launch, and agencies that need a fast read on a client page. The entry point is deliberately low friction, requiring nothing more than a pasted URL and no account, no installation, and no tracking code.

Key Features

• Free homepage diagnosis in under a minute. Users paste any public homepage address and receive a written report almost immediately, with a limit of three new reports per day and no sign up required.
• Six part report structure. Every free report covers first impression, offer clarity, visitor hesitations, conversion blockers rated by severity, trust gaps, and button problems. Each finding states what is wrong and why it costs the owner business.
• Growth Plan priced at $19 per site. The paid tier converts findings into instructions, including before and after rewrites, three hero options, replacement button text, five FAQ answers, a stronger search snippet, desktop and phone screenshots, notes on up to two competitors, and the exact clicks needed inside a chosen site builder.
• Five question intake briefing. Before the plan is written, the owner answers questions about goals, traffic, customers, audience, and topics to avoid, which keeps the advice proportioned to a small operation rather than an enterprise marketing department.
• Self serve education layer. A free guide library covers headline writing, trust signals without a founder photo, and low traffic testing, while a 24 point homepage checklist allows owners to run a manual review without paying anything.
• Flexible delivery and refund terms. Plans can be copied as text, saved as a PDF, and are emailed automatically. The payment is one time per site rather than a subscription, with a 14 day refund available by email and a free re-check inside 30 days.

Use Cases

• A solo founder with steady traffic and disappointing sign ups runs the free report to discover that two competing buttons split attention in the header, then uses the Growth Plan to rewrite the hero and unify the primary action.
• A small business owner who built a site in a drag and drop builder receives page specific editing steps, so changes are applied inside the builder interface without hiring a developer.
• An agency preparing a client launch requests a fast external read on a landing page, then folds the checklist items into a pre launch quality review before the campaign goes live.

Where the Product Draws Its Limits

The free report identifies problems but withholds the corrective copy, so the practical fixes sit behind a $19 paywall. Because the review depends on text present when the page loads, sites assembled entirely by JavaScript may yield a thinner analysis, which the report itself acknowledges. The service also stays deliberately separate from technical auditing, offering no page speed, broken link, or ranking checks, and it does not connect to analytics or split testing platforms, so conclusions rest on qualitative conversion heuristics rather than measured visitor behavior.

Frequently Asked Questions

How much does Site Checkups cost? The diagnostic report is free with no card required, and the Growth Plan costs a one time $19 per site with no subscription attached.

Is there a free plan? Yes. Three new reports are available each day without an account, and previously generated reports remain free to view.

Who is Site Checkups built for? Founders, small business owners who built their own sites, marketers wanting an outside opinion before launch, and agencies that need a quick read on a client page.

Does it replace an SEO or speed audit? No. It ignores page speed, broken links, and search rankings, concentrating instead on whether arriving visitors understand the offer, trust the business, and know what step comes next.